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by philjohn
1052 days ago
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SEO consultants, yes, there are some snake-oil salespeople. Most of the big travel sites have in-house SEO teams, who do A/B experiments, have entire frameworks for quickly rolling out changes to things like page titles, subheadings etc. across an entire site - and the proof there is in the pudding, search for "Hotels in XYZ" and they'll be on the front page. But you're talking about a team of people, most on 6 figure salaries working full time, because the ROAS is there. |
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