[stef25]

My experience with SEO is that it's very easy to rank for sufficiently niche sites with little competition. Even a 1 page site with keywords in the domain and the right H1 and H2 and maybe a paragraph of text.

If you're in a competitive field like a web dev agency imho the only way to rank is is write relevant articles for people looking for an agency to throw thousands of euros at (how much does a site or app cost, how long does it take, what to look out for, what are maintenance costs etc)

If you succeed at educating visitors maybe a few will think that hey these guys seem to know what they're talking about maybe I want to become their client.

It's as "easy" as that. Word of mouth would honestly be a lot better though.

Like they said themselves, "how to create a React slideshow" is irrelevant for a business looking for an agency.