[abatilo]

You're probably right but my naive hope was that things like PageSpeed insights that measure things like accessibility and page speed would be a part of search rankings.

I went from an average page rank position of 4 for relevant keywords to nothing and now there's 0 growth for views of my site. I'd have been better off just not touching it at all. Sad.

Prior to making changes, I had consistent 30% MoM growth for 4 months in a row and all from Google results.

[robertlagrant]

That sounds... deeply frustrating. I've not done this stuff before, so the only thing I can suggest is: could you back out the changes and see if that makes a difference?

[abatilo]

It's very possible and I considered it. But the UI/UX changes I made improved accessibility, and I decided that I'd rather keep those changes as I think they make for a better website anyways.

Maybe ironically, my analytics provider (not Google) has recently started showing the tiniest upwards momentum in Bing being a top referrer. Since all my traffic grew steadily after 2 years of no changes, I'm now curious to see what happens if I continue to just let it sit there.