[samwillis]

The thing is, not all web development agency's are going to be, good at "SEO" and have it as part of their door service, trying the services of another agency is probably a good idea.

The $62k is an investment in learning how not to do it. They are clearly a very capable agency, and now have some experience they can help advise their customers based on.

So there is the cynical side that says "this post is just SEO", but good SEO isn't "SEO", it's creating good content that users find useful and gain backlinks organically. That's what this post is.

Personally I believe almost anyone that is selling only SEO services are probably using bad tricks and are a very pore investment. SEO is only a tiny fragment of good online marketing, you need a congestive strategy and that will involve many parts of your business. You can't get outsiders to write good marketing content.