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by kiloaper 5203 days ago
A lot depends on how you define 'control' in that context. People still have choices. No one is forced to use their services. I find Google's ambitions and scope amazing as well as a little frightening I'll admit. They now have a significant role in millions of peoples OS (Android, ChromeOS), their communications (GMail, Android), social circles (Google+), documents (Google Docs), browser they use (Chrome, Android, Google DNS), ads they see, applications/music/books they purchase (Play), videos they see (Youtube) and can now consolidate all they have gleamed about you into one solid product.