[neilv]

We're already getting there.

Maybe Amazon brands will at least be predictable, but the non-Amazon brands on Amazon will be increasingly counterfeits and noise.

(A contributor to the current problem of eroding non-Amazon brands with counterfeits seems to be Amazon's commingling from different marketplace sellers of the "same ASIN". And the current mass-spam search DoS of random-name brands and near-identical products from overseas sellers is also a problem. Amazon can not only shield their own brands from both of those problems, but can also exercise more supply chain integrity control for its brands than is possible for the non-Amazon brands if Amazon doesn't cooperate.)

[smithza]

Yet I think Amazon brands are setup to eliminate competition due to their insider information in the market place. I wouldn’t put my money in them because they aren’t playing fairly in the market.

[itsoktocry]

>I wouldn’t put my money in them because they aren’t playing fairly in the market.

They identify widely ordered products and source their own version to sell. Why is that a negative? Costco does the same. As long as they vet the quality (my experience with AmazonBasic products has been fine), seems like a win-win?

[fineIllregister]

Costco doesn't sell counterfeits of the third-party items they are competing against. Amazon's co-mingling practice is anti-competitive.

[dragonwriter]

> Maybe Amazon brands will at least be predictable, but the non-Amazon brands on Amazon will be increasingly counterfeits and noise.

Of course, because that helps sell the Amazon brand goods.