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by JerryF 5206 days ago
The most amusing thing I find about Goldman Sachs, is their refusal to put their name on their building. They built a brand new 43 floor office building right across the street from Ground Zero to serve as their new headquarters, and their name is no where on the building.

It makes one think that they are hiding -- perhaps they're ashamed of themselves?
2 comments
T-hawk 5205 days ago
That is normal for all sorts of financial organizations, to not put the name on an office building. If they do, they get customers wandering into the lobby thinking it's a retail branch looking for services. Bigger problem for banks, but investment firms get that too. I once worked for Citibank in an owned but unlabeled building.

Basically it's the same reason that Wal-Mart doesn't put its name on a distribution warehouse facility. People would try to walk in thinking it's a store.

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DanBC 5205 days ago
Partly they're hiding from people with guns and bombs.
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jarek 5205 days ago
People don't really wander around downtown Manhattan with bombs or assault weapons. If they're looking to bomb GS, figuring out GS is at 200 West is unlikely to be the greatest of their challenges. (There's few ways it could be more public than being listed in their Wikipedia infobox.)
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DanBC 5205 days ago
I don't claim it makes any sense, but after 9/11 one of the things that JP Morgan did was remove their name from many of their buildings in the UK.

I agree that most people don't have assault weapons or bombs. "Blogger Bob" shows what a few people take into airports (many training grenades, which look real to scanners and cause delay). It's surprising how many people try to take loaded handguns onto planes.

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mjwalshe 5204 days ago
They did in the 1920's the first ever car bomb (a horse drawn cart) was used against the NY stock exchange. I belive you can still see the shrapnel scars on the buildings facade.
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jarek 5204 days ago
Can you quickly recount what has changed in lower Manhattan since the 1920s?
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mjwalshe 5204 days ago
The history of NYC is not my strong point I surgest a trip to a library.

You could look at

http://en.wikipedia.org/wiki/Wall_Street_bombing

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