[chernevik]

Most decisions are made under incomplete information. So the principles that guide you in uncertainty are very important. I think it's quite rational to select principles that guide you well even under uncertainty, even if their immediate conclusions don't seem maximizing. Likewise it's rational to use principles that will be comprehensible to those observing you, so they can predict your behavior and retain trust in your decisions.

To the parent post question, of avoiding deterioration of institutional culture from such principles there are two answers. Best is to align corporate equity interests with long-term interests, which are generally customer interests. That generally means not going public, as stock market attention to short-term interests is a constant distraction from long-term interests. Failing that, be lead by a mutant like Buffett or Jobs, who understand the long-term interests and have the authority to ignore the short-term to get long. But the availability of mutants is unpredictable and it's really best to get the capital structured properly.