[sumukh1]

But if you lift the curtain behind that statement, what they really care about is their own success.

>"... if we serve our clients well, our own success will follow."

Then a few lines below, they essentially define what success looks like for them and say that profitability critical to achieve those goals. It seems like that profits are a more direct way to achieve "success" for them.

> "Profitability is critical to achieving superior returns, building our capital, and attracting and keeping our best people"

This should serve as a reminder that you can talk, talk, and talk some more, but ultimately, you need to "walk the walk" for your words to carry a significant impact.