[seer]

It took me awhile to go from thinking tech companies rely on their machines and algos, and the best way to change / better them is to present a good technical solutions, to the idea that organizations are made of people, and tech can only be a good argument after one establishes that your advice is welcome on an emotional level.

None of us like to admit we were wrong, the more power / responsibility we hold the harder it gets. A lot of people feel insecure deep down because their position in the org was gained roughly by accident and they can’t reliably reproduce their success in another place, so their ego / reputation becomes an incredibly touch subject.

We as devs have an incredible luxury of being able to pack up our stuff and deliver a working solution in another team / company / country / continent reliably. A lot of business people either don’t have that, or believe they don’t, same thing really.

So the way to approach it becomes understanding how vulnerable people in power feel, helping them out and building alliances that way, and when they start trusting you, then you can bring to bare even outlandish proposals and be supported.

Sadly we are all still primates, building the most elaborate tree ever, and one has to take that into account.