[rwmj]

Fail at step 1 because I cannot even get to the site (and more importantly, neither can Google), because Britannica does not understand how the web works ...

11 years after the web ate their expensive lunch meetings, they still don't get the web.

[lonnyk]

Google has parsed and indexed info thru JS for a while now. [1]

[1] http://www.webmasterworld.com/google/4159807.htm

[Volpe]

Interesting that we now think "The website is broken" because google can't index it... rather than "Google is broken" ?

I remember reading somewhere google executes javascript as part of its crawling...

[Yaggo]

http://www.google.com/search?q=site:britannica.com gives about ~1.5M results.

They have interesting robots.txt, though:

http://www.britannica.com/robots.txt

I would recommend them to hire a web designer.