[porphyra]

> Have you ever seen a Youtube video about someone reviewing a Tesla or comparing it to another car? The comments are always full of hostile and vitriolic remarks by people who are personally offended if the video suggests the cup holders on a Model 3 are less than perfection. For some reason, Tesla is surrounded by a cult of personality where it's not just a car, it's a lifestyle.

Recently, though, it seems that the pendulum has swung and Tesla haters are far more vocal than the fans.

Anyway, whereas brand allegiance in buying a car is somewhat based in emotional tribalism (modern cars are mostly quite good regardless of brand), the same cannot be said about physical phenomena. With cars, there are decades of car advertisements that appeal to emotions but there have been no ads about superconductors.