[WorldMaker]

I remember how often DoubleClick were the villains of tracking and privacy over-reach on early Slashdot, and then Google bought DoubleClick and became worse than DoubleClick ever were as top Slashdot villains and yet Google is still often called the heroes in the adtech space. (Though that sea is somewhat changing again as even more mainstream media catches up to tracking prevention.) It remains such a profound reversal to me.