[wirthjason]

I’m trying to get my young daughter into the movies and have seen quite a few this year.

We see movies a couple weeks after their release and go mid-week (a 7pm-ish show after I’m done with work). Often the theater is empty. When there have been people nobody used a cell phone or did behavior that was distracting. (BTW bringing a 4yr old to the movies usually means we are the annoying group, like when my daughter singing the songs in the Little Mermaid.)

So my guess is that this behavior is likely limited to opening weekends at popular movies where telling someone you were there by posting a photo on social media is part of the experience for them.