[why_at]

I usually lean towards consumer rights on this type of thing, and the idea of paying a subscription for something like heated seats is annoying to me.

That said I am trying to play devil's advocate here. Other people have mentioned the analogy of locking out some CPUs on a die for a cheaper version of hardware, and I think that kind of applies here, at least for a one time payment.

If I'm willing to accept that, is it so unreasonable that they could rent this feature to me, even if it's only a software switch? After all, the idea of renting physical property isn't very controversial.

Again, I don't like the idea and would never want to rent the heated seats software switch, but I'm having a hard time justifying why it shouldn't be allowed.