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It's not so simple, though. First, they absolutely will not pass the savings on to the customer. Prices are governed by what people will pay, not by what it costs to make the car. If they can make the cars for $100 cheaper, they will pocket the $100, unless market forces (like cheaper cars from other manufacturers) signal that they should lower their prices. Second, heated seats are heavier than non-heated seats. Customers who get software-locked heated seats and don't want the feature will get slightly worse gas mileage or EV range. So not only is the manufacturer potentially saving money building the car (savings they likely are not passing on to the customer), but they're pushing added operational costs onto the customer. I think it's fine (though somewhat shady[0]) for a company to use these sorts of software interlocks. But the product sold to the customer belongs to the customer. If they want to hack or mod it to disable that software interlock, the company should just have to live with that, and shouldn't be allowed to punish the customer in other ways (like refusing to provide software updates, refusing to do maintenance, making that maintenance more expensive, etc.). [0] Ultimately they can do whatever is legal. But customers don't like being nickel-and-dimed for things, and doing too much of this might cause customers to find alternatives. For example, I refuse to fly on super-low-cost airlines like Frontier and Spirit because I don't want a super-bare-bones experience where I have to pay extra for every little quality of life improvement. Flying is already not a particularly great experience, and I don't care to make it worse. It's Frontier & Spirit's prerogative to operate like that (and clearly enough customers are fine with it for these companies to be successful), but it's also my choice to spend my money elsewhere. But if the only option was airlines like these (or car manufacturers who software-lock everything), that would really suck. |