[schoen]

That's kind of awesome!

Although it would be sad if this meant that, for example, one couldn't name a company after a programming language keyword (!?).

[beardyw]

Like

https://find-and-update.company-information.service.gov.uk/c...

https://find-and-update.company-information.service.gov.uk/c...

https://find-and-update.company-information.service.gov.uk/c...

... I could go on.

[cachvico]

That's why the Secretary of State (very important person) gets to make the call.