[haldujai]

Couple comments:

1. I tried searching colonoscopy in the UES and the experience is a bit confusing.

Although it says "showing price for colonoscopy" I had to expand the price breakdown to see that some of the quotes (the cheaper ones) don't include the procedure and are just for a consult.

2. If the provider performs any services not listed in your Certainly Price Protection package, you will be liable and have to directly pay the provider for those services.

This is going to be challenging as you scale up. What you're doing/saying works for predictable encounters like derm as you state in comments but thinking of my own procedural days I often don't know what I'll be billing (or doing) until I'm starting the case. I'd imagine it's worse for my surgical colleagues.

It's a good idea, it'll be interesting to see how you tackle the bigger problem in surprise billing/price transparency which is the more complex work and encounters rather than the easy stuff like a consult, makes sense to start there though.