[esperent]

> sends postcards to everyone in the zipcode.

I literally own a bakery and I would be mad at myself if I wasted that much paper.

I also don't even know if this town has a printed paper I could still advertise in. Maybe? But I'm unlikely to spend our extremely limited advertising budget there.

I also don't want to use invasively targeted online ads. I'd be totally satisfied for keyword based ads - like if someone goes on Maps and searches for "bakery", "coffee" etc. I think that's the best middle ground in the modern era.

I don't care if someone has a history of following baking related Facebook pages, searches for bakeries every day or for the first time ever. I understand that would make our ads more efficient but I'm willing to accept in exchange for respecting people's privacy. Unfortunately, I don't think there's any way for me to make that happen - if I pay to advertise on Google Ads, which unfortunately is the best choice for us, then I have to let Google invade everyone's privacy. There's no setting that I am can find to disable targeted advertising for my campaign.

[BizarroLand]

Exactly. In an ideal world, you pay your ad fee, and everyone in a 30 mile radius who searches for bakery related terms would get information that you exist.

You wouldn't be popping up in the middle of someone's read of an article on fly fishing because someone else in that person's household searched for muffin recipes a week ago.