[hightrix]

> Yes, which is why apps need to design good ad experiences to balance monetization with user satisfaction.

The only good ad experience is contextual. There does not exist an experience that is enhanced by ads unrelated to the content being viewed.

If I want to search for a product and an adtech company wants to show me related products, great. If I want to watch a music video, but first have to watch a political ad or an ad for any product, get lost.