[jrh3]

We tried funding the internet with banner ads and that didn't take. So early 2000s we sold our privacy to fund it. The "web consumer" mentality was built on the latter funding, which is now going away.

Small business is being hurt the most (because they benefitted the most from being able to buy targeted ads with a small budget).

I want my privacy private, and I'm not willing to share it. It is definitely interesting to see what AdTech can figure out next, especially for small business.