[samtho]

That seems like the point of the company demonym, got to drink that kool aid. What I find personality disingenuous (or perhaps even insidious) is the push to make everyone feel like they are an integral part of a group and then treat them like disposable objects when it’s more convenient at that moment.

[cobertos]

Exactly. When I work, I work for myself; for money and mental stability. A company-wide identity feels like something I can't accept calling myself. It's too broad, vague, and the identity itself is defined/controlled by the company/HR, with little input from those labelled as such (at least in the orgs of size I've been at). It removes a lot of individuality from my own thoughts/mind, as I would have to consider "how I reflect on the organization" (as I was taught in Catholic school) to the detriment of my own expression.