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by jasode
1048 days ago
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>There are better ways for that. For instance I look it up in the yellow pages. Or I find someone in some store to talk to. Yes, I hate ads too but that said... The Yellow Pages are geared towards services rather than new unknown products. Also, asking a store clerk or flipping through Yellow pages doesn't work when the customer doesn't even know the existence of a new product to ask about. Anybody in any hobby (woodworking, sewing, car engine modifications, etc) that uses tools and gadgets will get their first exposure to the existence of a potentially helpful product via advertisements. Sure, some awareness comes via word-of-mouth... but the people passing that info to you -- got their awareness from ads. Or maybe a trade show demonstration (which is also a form of advertisement.) Of course, I've gotten bad and unnecessary tools because of ads. But I also got some genuinely useful and time-saving tools too. Even though a few ads helped make my life better, I will admit that 99% of ads are not relevant to me and just obnoxious noise. I just saw a Wood Whisperer video on Youtube yesterday and the pre-roll ad was "Estee Lauder cosmetics for women". Given that 95% of the demographic watching woodworking channels are men, it seems like Google/Youtube is wasting Estee Lauder's ad spending -- all while irritating viewers like me. A lose-lose situation. |
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Every ad needs to be sold to a pair of eyes and those relevant, novel, and interesting prdocuts that would actually be useful to you have a much smaller budget and just are not that common. And so you get to watch liberty mutual and geico commercials, for the 55th time instead.