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by jasode 1048 days ago
>There are better ways for that. For instance I look it up in the yellow pages. Or I find someone in some store to talk to.

Yes, I hate ads too but that said... The Yellow Pages are geared towards services rather than new unknown products. Also, asking a store clerk or flipping through Yellow pages doesn't work when the customer doesn't even know the existence of a new product to ask about.

Anybody in any hobby (woodworking, sewing, car engine modifications, etc) that uses tools and gadgets will get their first exposure to the existence of a potentially helpful product via advertisements. Sure, some awareness comes via word-of-mouth... but the people passing that info to you -- got their awareness from ads. Or maybe a trade show demonstration (which is also a form of advertisement.)

Of course, I've gotten bad and unnecessary tools because of ads. But I also got some genuinely useful and time-saving tools too.

Even though a few ads helped make my life better, I will admit that 99% of ads are not relevant to me and just obnoxious noise. I just saw a Wood Whisperer video on Youtube yesterday and the pre-roll ad was "Estee Lauder cosmetics for women". Given that 95% of the demographic watching woodworking channels are men, it seems like Google/Youtube is wasting Estee Lauder's ad spending -- all while irritating viewers like me. A lose-lose situation.

2 comments

Ads operate under a supply and demand model. There are far far more companies pushing their products via psychological manipulation to win market share then some novel product relevant to your favorite hobby.

Every ad needs to be sold to a pair of eyes and those relevant, novel, and interesting prdocuts that would actually be useful to you have a much smaller budget and just are not that common. And so you get to watch liberty mutual and geico commercials, for the 55th time instead.

Can you agree that ads (or product recommendations) can be limited to a time and place chosen by the customer rather than by the seller?