[skydhash]

> The AdTech system isn't ideal, but it would be great if the people who criticize it came up with something other than "fuck the small businesses and content producers".

The thing is that people do hear about products and contents. Trailers are ads, products announcement are also ads. Sponsorship is ads. What people do not want is intrusive ads. It feels like someone going through my bedroom and bathroom, then talking to people about my underwear. Next, these people shout to me when I'm going to buy groceries. This is what the adtech is like nowadays.

So content creators, paywall your content and add sponsorship. Small businesses, announce your product and sponsor articles on relevant forums. But stop interrupting people when they're doing nothing that's relevant to you.

[celestialcheese]

I don't get this. I find "passive" advertising like banners, mid-roll, etc so much easier to ignore/block/

The type of advertising that's invasive for me is the "sponsored content" or paid product placements, especially in movies. It feels like every big-budget movie I see these days is littered with "ads" for some car or electronics company. There's no way to block this, and sometimes its hard to tell if something is paid or just someones honest recommendation.