If you're not paying for a product in which you see the ad, it is your problem though, no? What's in the ad space is immaterial, just that is how the product is monetized.
Problem is though that everyone is being tracked, whether they use free products that show ads based on that data or not. I don't want to be tracked like that but I have very little power here other than blocking certain domains which is never perfect.
The freaking ad is making me pay twice. Once with my attention, and then again with my money if I buy the product (since the advertising cost is incorporated into the price).