[rictic]

It seems like you're miscommunicating over where to delineate the product. You are right that the marginal cost of the Nth copy of a particular film is about zero. The marginal cost of making the Nth film is still decidedly nonzero.

[davidw]

Right and in any event it's ridiculous to talk about a "post scarcity" world when there is oodles of scarcity surrounding the creation of information goods like movies.