[pugets]

I don't think the aim is to teach that "millions of people are just morally deficient," as you put it. Rather, the aim should be to reinforce that everyone has the capacity to do good or bad, and the direction of your life is influenced partially (if not majorly) by the average value of your decisions.

In some aspects of our culture, shame still exists to great effect. For example, drunk driving is a behavior that never gets a pardon. Words never spoken: "We shouldn't judge Joe for his DUI, for if we were in his shoes, we may have done the same."

The drunk driver may deserve all sorts of considerations: They struggled with alcoholism, their judgment was impaired at the time, they needed to go to work in the morning, they couldn't afford an Uber, their designated driver didn't show, they didn't speak English well enough to coordinate another ride home. In function, no excuses are allowed. As a culture, we believe that no matter your situation, you must always make plans to avoid driving drunk.

What if this same type of intense shame existed towards other behaviors we wished to not see? To name one: What if we intensely shamed parents who let their young children become obese? Instead of blaming food deserts, lack of nutritional knowledge, lack of time to prepare meals, and so on, what if the blame went directly to the parents who are letting their elementary age children graze on a party sized bag of Doritos?

[vasco]

Or my personal favorite application of shame at a societal level: shaming people for dodging taxes.

[davidmnoll]

It sounds cool in theory, but in practice, it's just another tool wielded by the powerful. In practice, it's used most heavily for stuff like forcing people to express support for unjust wars, or to be quiet about a powerful person's abuses. Go to any conservative community and you can see the effects of what you're describing.

> Instead of blaming food deserts, lack of nutritional knowledge, lack of time to prepare meals, and so on, what if the blame went directly to the parents who are letting their elementary age children graze on a party sized bag of Doritos?

Most people who would be in any way affected by a society-level shame campaign already feel that way. You're talking about small pockets of communities that aren't fazed by mainstream society's norms. Mostly ones in small-town conservative areas that are heavily shame-based, but just about different things from what you care about.

So it seems it's not more shaming that you want, it's just that you want everyone to be shaming people in line with your personal system of morality.

Edit: also relying on shame for enforcement will ultimately just reward the shameless.