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by cameronh90
1057 days ago
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Is there anyone who actually consents for any other reason than the consent button being either to click than more options? Would we accept this kind of behavioural tracking in real life? Of course not. Just ban tracking for advertising purposes entirely, or at the last least mandate that sites respect the do not track header and require browser manufacturers implement it as opt-in. The cookie pop-up is a dumb law. |
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If the "reject all" button isn't as easy to click as the "accept all" button, then the popup is illegal. The big players have all been forced into compliance, but there's a long tail of publishers who are chancing their arm on the assumption that the regulators don't have the resources to deal with everyone. That's probably a reasonable assumption in the short term, but the EU are playing the long game.