[hrdwdmrbl]

A-priori, is there any explanation for a platform charging 30% other than monopoly? Imagine if a grocery store charged 30% for slotting fees?

[prasadjoglekar]

30% is too high, but historically, cable networks gave about 15% of their impressions to the cable or satellite company to sell locally. So, on MTV, you'd see about 15 minutes of ads sold by MTV and 2 minutes of ads from the local car dealership that were sold by the cable co.