[JdeBP]

This is the first major "name" to have set itself up in the FediVerse, after smaller outfits like (for examples) the Texas Observer and Bylines have been established there for some time. It does indicate which way the wind is now blowing; and they've done it the right way with a dedicated site under the BBC's own control.

I think that this is going to be a problem in the medium term, though, unless actual people at the BBC start getting accounts. It will end up as a slightly depressing node full of robots, which perception will then have to be overcome.

[input_sh]

I agree with BBC being the first major English media, but German broadcasters have been doing it for a while now: https://zdf.social/about and https://ard.social/about

[NoboruWataya]

> This is the first major "name" to have set itself up in the FediVerse

In the news space maybe, but the European Union and the Dutch government already have their own instances.

[rinze]

The Financial Times (well, Alphaville, a kind of blog inside the main journal) ran a very short-lived experiment for a few months: https://www.ft.com/content/8d995a24-d77c-4208-a3a6-603d8788e...