[paxys]

They already get plenty of kickbacks:

- Service providers paying them to have their buttons on the remote.

- % cut for movies & TV shows that users purchase on the device.

- % cut for subscriptions/IAPs from all the installed apps.

- Directly driving subscriptions for Prime Video.

- First party ads all over the interface.

- Selling and monetizing viewership data.

Of course none of this is enough, and so the company must continue to squeeze the ecosystem to placate shareholders.