[johnnyanmac]

>It shouldn't have to do the latter. That's clickbait.

clickbait generally has an implication of incorrectly representing the content. romanticized titles aren't always clickbait, and I wouldn't say this is exactly a sensationalist tite like how others may say "We're on the first road to curing Alzheimer's disease".

>People are either organically curious about what actually happened or they are not.

it's a prisoner's dilemma. It's not necessarily zero sum, but attention is somewhat finite. And for some sites, the result isn't a more comfy high quality community. It just dies out, and that benefits no one.