| We've been working on a similar idea for a few months now, and have some pretty solid data and sophisticated algorithms which are now giving us quite reasonable insights. We support iOS App Store and Android Market. We want to really focus on how to get better at organic distribution within the app stores (e.g. what keywords should I focus on based on my competition and, most importantly, where the search volume is in the app stores). TechCrunch wrote about it a couple weeks ago and since then we've been on a tear (thousands of signups representing tens of thousands in monthly revenue):
http://techcrunch.com/2012/02/28/aso-app-store-optimization-... App Store Optimization (ASO) is a big deal today, and is going to be a HUGE deal shortly. The growth of mobile is just too much, too fast for search not to become massively important. You can see Apple bet on this fact with its acquisition of Chomp recently. Even more broadly, there are too many players in the mobile app ecosystem who are searching for ways to help app marketers get distribution through various paid means, but not enough (virtually none) who are searching for ways to help app marketers get distribution through organic (unpaid) means. Yet this is exactly where the vast majority of downloads come from. We want to focus on the organic side of app distribution: search, rankings, social/sharing, earned media, web landing pages, etc. All things that help app marketers promote their apps without paying per download. Marketing channels that really scale. It's the SEO/social/viral channels for mobile. Check out our product at:
http://www.mobiledevhq.com/aso And always feel free to email me with any questions, ever: iseff@appstorehq.com |
I totally agree that ASO is going to get huge. There is also an interesting "fight of tools" coming up, as there are many ways to organize the whole process, and no "right one" discovered yet.
For example our tool (http://www.AppCod.es) has a totally different interface from yours, and we offer a different set of functionalities (like for example the prediction tool and the keyword guessing module), while of course there is plenty that we can learn from you :)
What I also think is that a good tool should not only track your position in the store, but also help - at least a little bit - with your PR actions. Suggest & teach you how to get the word out about your app.
Cheers! :)