[chrisjj]

> BPY represents a shift to turning user interfaces into a decision theatre that, by redefining long established elements, tricks users into performing work for the system they’re using.

Spot on.

A good example is Credit Karma UK's email alerts for credit score rise or fall, offering a button "Find out why". A click doesn't find out why. It lands you on a page of credit record info which might allow you to find out why, with considerable work and upsell-dodging.

As here, much BPY is simply false advertising at the UI core.