[noduerme]

Gosh, yes, I find this style of obtuse labeling of buttons to be really annoying. It's especially prevalent when you're trying to get to API docs on some new framework you're checking out. Like, don't tell me I want to get started. Take me to the docs so I can decide if it's worth my time.

On reflection, this progression from function to call to action to obfuscated self-help-ish verbiage seems more like a general trend in marketing at all levels. Obviously, it must work in A/B testing, but I'm not sure it works in the general case. Here in the 2020s I think it serves as a kind of regurgitation of 1960s argle-bargle that's a callback to what's embedded in the brains of the children of boomers who picked up their parents' linguistic preference for out-there-isms to describe sensations of freedom from the old rigid hierarchies of the 1950s. So it's an appeal to nostalgia as much as a form of vaguely insulting corporate-speak.

[atoav]

Regarding AB-testing, at which place do you think people enter more doors: In a clear accessible architecture or in an totally obscure maze?

More links clicked doesn't mean more people got to where they wanted to go, it could also just mean they had to try every link in order to find the one they looked for.

The most important thing to me is a clear structure and a button that takes me ro rhe clear structure. A website should be like a house. Ideally I already see at the entrance how the house is laid out and can decide where to go.

[quickthrower2]

Might be a tangent but trying to do end of tax year stuff when each service hides stuff like invoices behind screens of these kinds of buttons. Godaddy is horrendous: I think I had to click domain.name, manage, taken to a screen upselling me hosting them find some settings, click account, click my domain name again then something else then you get a list of invoices. On the plus side they exist! (as opposed to Amazon third party sellers) and a simple PDF download from there.

[noduerme]

I mean, GoDaddy specifically and smaller hosting providers in general have been a humongous pile of hacks and semi-functional abandoned marketing pushes for 20+ years. They're a master study in surviving by your fingernails, but definitely not in how to build a well-functioning user interface. What's more surprising is how many brand new companies get it totally wrong, when they don't have all that technical debt saddling them and there are plenty of great design examples to choose from.