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by stormcode
1061 days ago
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It's a little surprising to me that no company has come out with a 'healthier cigarette'. They could claim to do the acid washing and all the things mentioned in the article in their advertising. Probably without actually saying their cigarettes are healthier but instead focusing on what other companies don't do (the acid wash) and the cancer causing carcinogens their competition's cigarettes contain that their own do not. That would hook people who enjoy smoking but also enjoy not dying. Even if they are just deluding themselves. It would at least get me (former smoker) curious. I've also always wondered if Big Tobbaco was working to cure cancer. It would make business sense. If we cured the types of cancer that smoking causes... A lot more people would probably smoke. (Obviously there are other issues like emphasima). |
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Look at what happened with Juul. Maybe it's changed now, but they had a safer alternative and got shut down.
Also as a bit of trivia, iirc from the book "Barbarians at the gate", RJ Reynolds in the 80s was working on a safer cigarette under Ross Johnson that heated the tobacco instead of burning it. Once they got LBO'd and saddled up with debt, that got canned.