I think you're right. I've always wondered why they don't water down GHB to be the equivalent of a low ABV drink. The only scary thing about GHB is its relative potency to volume. It's honestly a wonderful drug.
It is a pretty nice alternative to alcohol, and since their name is GABA Labs, and GHB can be synthesized from GABA, I assume they will be selling some analog or even rebranding and packaging GHB properly for consumption.