[kergonath]

A company has no morals… Its policies depend on the people within it, who do have all sorts of moral principles that are always more or less at odds with each other. Trying to go beyond that is a fool’s errand: a company is not a person. Everything makes sense once you’ve understood that.

When it happens, a company acting purely on someone’s moral code (usually a dictator CEO, though) sounds fine and reassuring. But on the contrary, this is unstable as you never know when that person will be sidelined, forced out, or realign their principles. At this point the company you trust can very well become an enemy. Just look at Twitter or Reddit.

On the long term, you need the company’s financial interests to be aligned with your (various) interests. This is the only thing that remains stable. Well, as long as nobody comes and make it private; then anything goes. It sucks, but that’s capitalism for you.

For the moment, Apple is mostly safe because basic privacy is their brand, and dropping it would be costly. This gives them leverage against some governments, but not so much against others. You can also count yourself lucky not to be born in China, but then there’s nothing Apple can do about that.