It’s also encumbant company solely owned by the worlds richest man versus enormous global corporation mostly owned by another one. There is no counter-culture here.
Right, and the closest thing I can recall to a counter-culture here is occasionally seeing the suggestion that software engineers should unionize. The rest is bread and butter tech culture (which loves obscure technical topics, psychedelic drugs, discussing money, various ways of accomplishing tasks in a clever way, statistics, design and so on).