It's big enough and established enough that it's not going to disappear overnight, but so far the results are pretty underwhelming.
I, for the life of me, can't figure out why someone who has been successful and earned a decent amount of goodwill in other ventures, would start burning through all that to deal with social media which is just super difficult to manage even in the best of cases.
What’s the point of the question mark there? Are you not sure of your statement?