I don't like the tone of this sort of piece. The capitalizations and bolding, the oversimplified assertions of "caveman brain" and "rational brain". It probably has valid advice, but it rings quackery alarms.
It's because it looks like a landing page for an internet marketing ebook. I scrolled to the bottom to make sure it wasn't that or a mailing list full of the secrets for success that somehow got to the frontpage.