[nerdponx]

But what's there to even invest in for SO? Ad tech? Selling some LLM trained on their data? I can think of a whole bunch of silly ideas here, but none of them seem anywhere near comparable to Amazon investing in a vertically integrated supply chain for e-commerce and cloud computing.

[jasfi]

I found an article: https://www.businesswire.com/news/home/20200728005330/en/Sta...

They're investing in teams and knowledge management. Sounds like they're going after the Enterprise.

[nerdponx]

Best of luck to them, I know they've been trying to push a "for teams" product for years but I've never heard of anyone who has even expressed interest in it. Atlassian will be a tough nut to crack. Job board seems like a much better idea, but I'm not the CEO or investors so what do I know?

[jasfi]

The job board was also a finished product. They could have automated just about anything manual, and kept it going with a small team. For the brand promotion alone it was worth it to keep it going.