[whitej125]

Hey - one of the founders here. Great question!

Wrt/ audience there are a lot of dimensions so to highlight some: * self-directed (vs fully managed) * values diversification (vs concentrated positions) * longer term buy-n-hold (vs yolo) * want their investments to incorporate a personal idea, need or value

You're absolutely right that some types of inquiries might only be 2 minutes of research. At the same time... a lot isn't and people might not know where to start.

If you wanted to find "cancer research companies" companies... there are hundreds. If you wanted "EVs but no Elon"... we'll help you broaden (diversify) that beyond just Rivian and Lucid.

The initial "query" here is just the tip of the funnel when it comes to portfolio construction and ultimately its automated management. But that tip alone is a pretty fun demo to play with.

Thanks for the feedback!