[cjbgkagh]

That is first movers advantage that gives rise to a network effect which acts as a powerful moat for a natural monopoly. Another search company could have been google without the need of a crazy person. Which is to say a google like company was probability inevitable, if not google then something like it.

[bentlegen]

Google was not the first search engine, nor the 6th.

[cjbgkagh]

They were the first movers on a particular and very effective way of doing search.