[brianwawok]

You did not read my post.

I did not bid on Shopify. I bid on "e-commerce sales"

Shopify is insisting, and in the new terms mandating, I add a "Negative search term" of Shopify to my bid for "e-commerce sales"

Go look up negative search terms if you aren't familiar.

[ed]

You didn’t specify but I assume you are only required to add [shopify] (exact match) as a negative KW, which is very different from shopify (broad match).

[brianwawok]

It doesn’t say.