[inefficient]

Google controls way to much of the interaction on the internet. Between Gmail, search, android, and chrome they can and do abuse their position. And this isn't even looking at the backend and ad stuff. It should probably be broken up in to multiple companies each of which would have different business strategies and areas of focus. Allowing a company to essentially break the current internet so that they can guarantee more ad revenue seems like what anti-trust rules were built for. Honestly, google has much more control on the internet with chrome than MS ever did with IE.