[erklik]

Sony already owns a patent on that exact scenario from Black Mirror.

https://www.creativebloq.com/sony-tv-patent

> In it, TV viewers are only able to skip an advert by shouting the name of the brand. Yep, crying 'McDonald's!' is the only way to make the Big Mac disappear.

Companies will do the most insane, terrible things if not stopped. This will happen.

[icecream_so_gud]

Not sure that it is in Sony's case. But creating patents for anti-user ideas, where you don't intend on using them, locks the idea away for at least a while, and could be seen as pro-user.