[slondr]

Usually winter coats are offered at steep discounts in the summer.

[seabass-labrax]

Ah, I see - so that discount introduces an incentive to buy unnecessary additional coats.

[hgsgm]

Not really... That coat is usually discounted because it's going to landfill soon.

[kelnos]

If it ultimately doesn't sell, that's a signal to the manufacturer that will affect forecasting and production next year. Manufacturers don't want to waste money manufacturing things that don't end up selling.