Philosophically, it's easy and even attractive to sympathize with this view, but speaking practically here, if there were a superior method to raise awareness of the existence of my small and insignificant business, I would love to do it.
Until then, Facebook ads work better than anything I have tried.
As info explodes ( only .5% of content created is consumed as per UN Economist Network) how does cost of Advertising/return on advertising grow?
The advertisors and marketing theorists have no great answer to that other than to pay fuckerberg more.