Has a product that solves a real problem that it's customers (that aren't just other companies that the PE firm that actually owns the company acquired and forced to buy the solution) use day to day for years.
AI enabled micro transit crypto quad copters = hardcore
A site that connects consumers with suppliers in some niche market = softcore
Is building a product that uses OpenAI considered hardcore? I think he'd have to be building his own LLM from scratch for it to be considered hardcore.